Matthew Karch, head of Saber Interactive, recently shared his perspective on the future of the gaming industry, predicting the decline of the high-budget AAA model. Karch, whose company developed Warhammer 40,000 Space Marine 2, stated: "I think the era of $200, $300, $400 million AAA games is coming to an end. I don't think it's necessary. And I don't think it's appropriate...I think if anything has contributed to job losses more than anything else, it's a budget of a few hundred million dollars for games."
Game developers are increasingly viewing the "AAA" designation as obsolete. Once signifying high budgets, superior quality, and low risk, it's now associated with prioritizing profit over quality and innovation.
Revolution Studios co-founder, Charles Cecil, echoed this sentiment, calling the term "silly and meaningless." He attributed the negative shift in the industry to the massive investments made by major publishers. He highlighted the example of Ubisoft's Skull and Bones, initially marketed as a "AAAA" title, as a prime example of this trend.