The video game industry faces potential upheaval as SAG-AFTRA, the union representing voice actors and performance artists, has authorized a strike against major game developers. This article explores the ongoing dispute over fair labor practices and the ethical implications of artificial intelligence in the industry.
SAG-AFTRA Authorizes Strike Against Video Game Developers
SAG-AFTRA's Announcement
On July 20th, SAG-AFTRA's National Board unanimously voted to authorize a strike against companies bound by the Interactive Media Agreement (IMA). This means all SAG-AFTRA members could cease work on projects covered by this contract. The key point of contention is the lack of adequate AI protections for performers.
National Executive Director & Chief Negotiator Duncan Crabtree-Ireland stressed the union's unwavering resolve, stating the 98%+ vote to authorize a strike underscores the need for a fair deal that includes crucial AI provisions. He highlighted the importance of protecting the performers whose work is central to the success of popular video games, and warned that time is running out for a resolution.
Key Issues and Industry Impact
The potential strike is driven by concerns over the unregulated use of AI in voice acting and performance capture. Currently, there are no safeguards to prevent AI replication of actors' likenesses without compensation or clear guidelines on usage. Actors seek fair payment for their work, not to have their performances replicated by AI without their explicit consent and appropriate remuneration.
Beyond AI, SAG-AFTRA is also pushing for wage increases to match inflation (11% retroactively and 4% annual increases), improved on-set safety measures (including mandatory rest periods, on-site medics for hazardous work, vocal stress protections, and eliminating stunt requirements in self-taped auditions).
A strike could significantly disrupt video game production, although the full extent is uncertain. Unlike film and television, video game development is a lengthy process. While a strike might slow development, the impact on release dates remains unclear.
Companies Involved and Their Positions
The potential strike targets ten major companies, including Activision Productions Inc., Blindlight LLC, Disney Character Voices Inc., Electronic Arts Productions Inc., Epic Games, Inc., Formosa Interactive LLC, Insomniac Games Inc., Take 2 Productions Inc., VoiceWorks Productions Inc., and WB Games Inc.
Epic Games has publicly voiced support for SAG-AFTRA's position, with CEO Tim Sweeney tweeting against the use of voice recordings for AI training without proper compensation. Other companies haven't yet issued public statements.
Negotiation History and Context
This conflict stems from September 2023, when SAG-AFTRA members overwhelmingly authorized a strike before contract negotiations. Negotiations have stalled, despite extending the previous contract (expired November 2022).
The current situation is reminiscent of the 2016 strike, which lasted 340 days and ended with a compromise deemed unsatisfactory by many members.
A January 2024 deal with Replica Studios, an AI voice provider, further fueled tensions, with some viewing it as a betrayal of union members' interests.
This authorized strike marks a critical juncture in the fight for fair labor practices in the gaming industry. The outcome will significantly influence the future of AI in performance capture and the overall treatment of video game performers. The rapid advancement of AI necessitates strong protections for individuals, ensuring AI enhances, not replaces, human creativity. A swift and fair resolution is crucial.
