Take-Two Interactive's CEO, Strauss Zelnick, recently addressed the company's staggered platform release strategy, particularly concerning the highly anticipated Grand Theft Auto VI. Zelnick confirmed that delaying the PC release of GTA VI will result in a significant revenue shortfall—approximately 40% of typical PC launch earnings. However, Take-Two remains committed to its phased rollout approach.
This strategy aligns with past GTA releases, where PC versions often saw delayed launches, partly attributed to Rockstar's complex history with the modding community. The decision isn't a response to slowing PlayStation 5 and Xbox Series X|S sales; GTA VI's release strategy remains independent of console market trends.
Projecting a fall 2025 release for GTA VI, PC gamers might not experience the game until 2026. The game's launch is highly anticipated, not just by Take-Two. The initial teaser trailer shattered YouTube viewership records, and industry expectations are high for GTA VI to potentially surpass the $100 million sales mark, potentially benefiting the broader gaming industry.
