SAG-AFTRA's Strike Against Video Game Companies: A Fight for AI Protections and Fair Compensation
SAG-AFTRA, the actors' union, initiated a strike against major video game companies on July 26th, 2024, following prolonged negotiations. This action highlights critical concerns regarding the ethical use of artificial intelligence (AI) and fair compensation for performers.
Key Issues: The AI Debate
The core dispute centers on the burgeoning use of AI in video game production. While not inherently opposed to AI technology, SAG-AFTRA members express serious reservations about its potential to replace human actors. Concerns include the unauthorized replication of actors' voices and likenesses, the displacement of performers in smaller roles, and the ethical implications of AI-generated content that may not reflect an actor's values.
Temporary Solutions and New Agreements
To address the challenges presented by AI and other industry issues, SAG-AFTRA has implemented several agreements. The Tiered-Budget Independent Interactive Media Agreement (I-IMA) offers a flexible framework for smaller-budget projects ($250,000 - $30 million), incorporating AI protections previously rejected by the video game industry bargaining group. A significant development was a January 2024 side deal with Replica Studios, allowing union actors to license digital voice replicas under specific terms, including the right to opt out of perpetual use.
The Interim Interactive Media Agreement and Interim Interactive Localization Agreement provide further temporary solutions, covering key aspects such as compensation, AI usage guidelines, rest periods, and payment terms. Projects approved under these agreements are exempt from the strike.
Negotiation Timeline and Union Resolve
Negotiations began in October 2022, culminating in a 98.32% strike authorization vote by SAG-AFTRA members in September 2023. Despite some progress, the lack of robust AI protections remains the primary obstacle. Union leadership emphasizes the video game industry's substantial profits and the crucial role of actors in bringing game characters to life. They are determined to secure fair and equitable treatment for their members in the face of evolving technology.
The strike underscores the union's unwavering commitment to protecting its members' rights and interests in the dynamic landscape of the video game industry. The outcome will significantly impact the future of AI usage and labor practices within the sector.
