Supercell's latest venture, Mo.co, has already made waves in the gaming world, even before its official release. The game, which combines elements of a modern millennial social gaming platform with the thrill of Monster Hunter, has generated an impressive $2.5 million in revenue during its soft launch phase, as reported by Pocketgamer.biz.
In Mo.co, players take on the role of a stylish part-time hunter, engaging in contracts to combat various evil invaders from beyond. The game's early success can be attributed to its enticing array of cosmetics and other in-game items, which have significantly boosted initial revenue. However, after reaching this peak, the revenue spike has seen a noticeable decline.
This drop could be due to the limited content available during the invite-only soft launch. Supercell, known for its unconventional approach to game development, has a history of being ruthless with its releases. The company focuses its resources on the most promising titles, leading to successful launches like Brawl Stars and Squad Busters, while canceling others such as Flood Rush and Everdale before they hit the market.
The question now is whether Mo.co will follow the same path. Supercell might use this period to gauge the impact of new content on player spending and engagement. If successful, Mo.co could soon be available on major storefronts.
While Mo.co remains in its closed state, gamers eager to stay ahead can explore our top feature, "Ahead of the Game," which highlights great mobile games available in early access.
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