Nintendo's momentous entry into the Chinese market begins with New Pokémon Snap. This article explores the significance of this launch, the first official Pokémon game release in China, and what it means for Nintendo's future in the region.
A Historic Pokémon Debut in China
The July 16th release of New Pokémon Snap, initially launched globally on April 30th, 2021, marks a pivotal moment. It's the first official Pokémon game in China since the country's video game console ban, enacted in 2000 and lifted in 2015. This ban, stemming from concerns about negative impacts on children's development, previously prevented official Pokémon releases. This launch signals a new era for Nintendo and Pokémon fans in China.
Nintendo's strategic partnership with Tencent in 2019, bringing the Nintendo Switch to China, paved the way for this success. New Pokémon Snap's release represents a major step in Nintendo's ambitious plan to penetrate one of the world's largest gaming markets. This is just the beginning, with further high-profile releases planned.
Upcoming Nintendo Titles for China
Following New Pokémon Snap, Nintendo has confirmed several additional titles for release in China, including:
- Super Mario 3D World + Bowser’s Fury
- Pokémon Let’s Go, Eevee and Pikachu
- The Legend of Zelda: Breath of the Wild
- Immortals Fenyx Rising
- Above Qimen
- Samurai Shodown
This diverse lineup showcases Nintendo's commitment to establishing a strong presence in the Chinese market, leveraging popular franchises and new titles to capture a significant market share.
Pokémon's Unofficial Chinese Legacy
The surprise among global Pokémon fans regarding the long-standing console ban highlights the unique history of Pokémon in China. Despite the ban, a dedicated fanbase thrived, accessing games through unofficial channels, including overseas purchases and counterfeit versions. The recent arrest of a woman smuggling 350 Nintendo Switch games further illustrates the demand.
The early 2000s saw the iQue Player, a collaboration between Nintendo and iQue, attempt to address rampant piracy by offering a modified Nintendo 64.
A Reddit user aptly noted the impressive global success of Pokémon despite its absence from the Chinese market. Nintendo's current strategy aims to capitalize on this untapped potential.
The introduction of Pokémon and other Nintendo titles marks a significant turning point. The enthusiasm surrounding these releases suggests a bright future for gaming in China and beyond, as Nintendo continues its strategic expansion into this vital market.
