New York's renowned fashion house, Coach, is teaming up with the popular Roblox experiences, Fashion Famous 2 and Fashion Klossette, for a unique collaboration as part of their "Find Your Courage" campaign. Launching July 19th, this partnership will introduce exclusive virtual items and themed environments within both Roblox games.
This immersive experience features new areas showcasing Coach's Floral and Summer Worlds. Fashion Klossette players can explore a charming daisy-filled design space, while Fashion Famous 2 users will discover a stylish New York subway-inspired stage set against a backdrop of vibrant pink fields.
The collaboration also offers a range of in-game items. Players can participate in the usual fashion show-style gameplay, acquiring both free Coach items and purchasable pieces from the Coach 2024 Spring Collection using in-game currency.
[Image: Screenshot of Summer World from Fashion Famous 2] [Image: Screenshot of Floral World from Fashion Klossette]
This collaboration highlights Roblox's growing influence as a promotional platform for diverse brands, including high fashion. Roblox's significant Gen Z player base, with a reported 84% stating their avatar's style impacts their real-world fashion choices (according to Roblox's research), makes it an attractive marketing channel. This partnership underscores Roblox’s status as a powerful platform for reaching a young, engaged audience. For those less interested in Roblox, alternative entertainment options include our curated list of the best mobile games of 2024 (so far) or a preview of the year's most anticipated mobile game releases.
