Kadokawa, now backed by Sony Group, sets ambitious goal of publishing 9,000 original IPs annually. This represents a significant increase from their 2023 output and is detailed in their medium-term management plan, projecting 7,000 titles by fiscal year 2025.
Following Sony's acquisition of a 10% stake, making them Kadokawa's largest shareholder, this expansion includes leveraging Sony's global distribution network for international reach. To support this growth, Kadokawa plans to increase its editorial staff by 1.4 times, aiming for approximately 1,000 employees. This strategic expansion aims to enhance efficiency and prevent staff overwork.
Kadokawa President Takeshi Natsuno emphasizes a "media mix strategy," expanding beyond publishing to encompass anime and game adaptations of their IPs. This diversification aims to maximize the potential of each IP and generate major successes. The collaboration benefits Sony as well, particularly Crunchyroll, their anime streaming service with over 15 million paid subscribers, which will gain access to a wider range of Kadokawa IPs.
Kadokawa's extensive IP portfolio includes notable titles like Bungo Stray Dogs, Oshi no Ko, The Rising of the Shield Hero, and My Happy Marriage, alongside popular video game franchises developed by studios under the Kadokawa umbrella, such as Elden Ring, Dragon Quest, and the Danganronpa series. This strong foundation supports their ambitious expansion plans.
Sony's interest in multimedia expansion, including live-action adaptations and anime co-productions, aligns perfectly with Kadokawa's strategy, creating a synergistic partnership poised for significant growth in the global entertainment market.
