Investing in a TV is a significant decision, given that it's likely to be one of the most utilized gadgets in your home. You want to steer clear of opting for a subpar screen that compromises on picture quality and durability just to save a few dollars. Instead, focus on finding ways to get the best TV for your gaming and streaming needs at a reduced price. Fortunately, TV deals are available throughout the year, so you don't necessarily have to pay full price if you time your purchase wisely.
While everyone knows about the hefty discounts during Black Friday and Cyber Monday, which often offer the deepest savings, there are other opportune times to snag great deals on top-tier gaming TVs and quality 4K TVs.
In the weeks leading up to the Super Bowl, a major TV-watching event, you can expect substantial savings. This period also coincides with manufacturers launching new models for the spring, making it an ideal time to find deals on last year's models. Keep in mind, though, that there are always upcoming sales events like holiday weekends and Amazon Prime Day to look forward to.
Best Times to Buy a TV
Black Friday and Cyber Monday
What started as a single shopping day post-Thanksgiving has now turned into a weeks-long sales event in November. TVs are often discounted heavily during this period, making it an excellent time to buy. You can find budget-friendly options perfect for a guest room or children's play area, as well as higher-end models released earlier in the year at reduced prices.
Black Friday traditionally meant in-store shopping, with eager buyers camping out overnight at stores like Best Buy and Walmart to grab limited stock at low prices. While some incredible in-store deals still exist, they're mostly a lure to bring shoppers into the store, and stock can run out fast unless you're an early bird. For those eyeing a specific model, it's crucial to act quickly during these sales in 2025.
Cyber Monday is the online counterpart to Black Friday, offering the best deals through internet retailers. Amazon's sales resemble those during Prime Day, which now occurs in both summer and October, featuring time-limited TV deals with limited stock. Other retailers like Best Buy and Walmart join in with similar online and in-store promotions.
Before the Super Bowl
Following the holiday shopping frenzy, the Super Bowl, one of the biggest TV-watching events, prompts retailers to restock and offer great deals. You can expect to find impressive savings on TVs, particularly large screens, in the weeks leading up to the game. Typically, older models are discounted first, but you can still snag a deal on newer TVs. Currently, Super Bowl deals on Samsung OLED TVs are already rolling out.
Early January also marks the Consumer Electronics Show (CES) where new TV models are announced, prompting stores to clear out older inventory to make room for the spring releases.
Springtime
If you have a specific brand in mind, such as Samsung, LG, Sony, or TCL, spring is when new models typically hit the market, starting around March and extending through Memorial Day weekend. This period offers an opportunity to snag deals on last year's models as retailers clear space for new arrivals. The changes between models are often minor, so you won't miss out on key features by opting for the previous year's version.
Amazon Prime Day
Originally an exclusive event for Amazon Prime members celebrating the company's birthday in mid-July, Prime Day has expanded to include other retailers offering competing deals. Walmart, Best Buy, and others join in with sales around the same time, sometimes even matching Amazon's prices.
Prime Day typically lasts a few days and features deep discounts on TVs akin to those seen during Black Friday and Cyber Monday. However, the best deals often focus on older models. Keep an eye on the site as new deals are added throughout the event. Overall, Prime Day may not match Black Friday in terms of the total number of sales across all retailers.
Holiday Weekends
If you can't wait for the major sales events, holiday weekends like President's Day, Memorial Day, Fourth of July, and Labor Day often feature special sales. While these discounts might not be as substantial, and the selection may be more limited, you can still find decent deals on TVs. Currently, President's Day sales are underway, with the best TV discounts available at Best Buy until February 17.
TV Release Cycles Matter
Understanding the TV release cycle is key to securing the best discounts, especially for the latest models. Manufacturers announce new TVs at CES in January, with releases starting in the spring around March. Retailers often offer deeper discounts on older models during this time. New models continue to roll out into the summer, but you might have to wait until fall or Black Friday and Cyber Monday for significant price drops on the latest releases.
TV Brands With New Products
Samsung
Samsung's focus has shifted towards higher-end models, with fewer budget options available. The new lineup offers minor upgrades from last year, including improved brightness, enhancements to mini-LED and Quantum Dot (QD-OLED) backlighting, and better gaming features.
LG
LG's OLED evo TVs for 2025 feature AI personalization and an upgraded "Brightness Booster Ultimate" technology. The new G5 model offers a 4K 165Hz variable refresh rate, aimed at reducing lag and frame stuttering for gamers.
Hisense
Hisense is making waves with its 2025 lineup, including higher-end ULED models with a 144Hz refresh rate for enhanced gaming. Their 136" MicroLED TV utilizes mini-LED technology to overcome traditional backlight limitations.
Vizio
In 2024, Vizio introduced minor improvements to its TVs, with better LED performance and added features. The top-line P-series was discontinued, leaving the mid-range M-series and budget-friendly V-series. For those looking for a cost-effective option, the D-series offers 1080p resolution on smaller screens.
TCL
TCL revamped its TV lineup in 2024, introducing the Q- and S-series, with the TCL QM8 as the flagship model. At CES 2025, they unveiled the entry-level Mini LED TV, the QM6K, available in 65", 75", and 85" sizes, with smaller options coming later in the year.
Roku
Roku, known for streaming devices, ventured into producing its own Roku TVs in 2024, offering 11 models ranging from 24 to 75 inches, optimized for streaming. The Roku Plus series includes the Voice Remote Pro with hands-free voice commands and rechargeable batteries, while the Roku Select series features the basic Roku Voice Remote. You can access the Roku Channel without needing a Roku-integrated TV.
Top Budget TVs You Can Buy Now
If you're ready to make a purchase, we maintain an up-to-date list of the best TV deals. Here are some of our top budget picks for 2025:
Hisense 65U6N
Grab this TV for accurate colors, solid contrast, and a wealth of features at a surprisingly low price. See it at Amazon.
TCL 55Q750G
This stunning QLED TV delivers impressive contrast and brightness, hitting 144Hz in 4K with VRR enabled, all while staying affordable. See it at Amazon.
Hisense 50U6HF
An ultra-affordable option offering Amazon Fire TV OS for easy streaming and smart home integration. See it at Amazon.
