Stumble Guys and Barbie team up again, but this time it's for a new toy line! Available exclusively at Walmart and other international retailers, this collaboration is poised to be a hit with kids (and their parents' wallets).
While the debate between Stumble Guys and Fall Guys rages on, Stumble Guys has clearly triumphed in terms of sheer popularity. A key factor in this success is its strategic partnerships, including the highly successful collaboration with Mattel's Barbie.
This new venture isn't an in-game update, but a line of toys hitting shelves just in time for the holidays! Expect limited-edition plushies of Barbie and Ken in their Stumble Guys styles.
The collection, available exclusively at Walmart in the US and select international retailers, includes blind box figures, six-pack sets, various action figures, and the aforementioned plushies.
Fall Guys' failure to launch a mobile version before its competitors was a significant misstep. Stumble Guys' success demonstrates the winning formula of mobile-first obstacle course battle royales.
Stumble Guys is clearly capitalizing on its success, and Barbie, always aiming to connect with new generations, is a perfect partner.
While this collaboration is interesting, let's shift focus to upcoming releases. Check out our new series, "Ahead of the Game," and our latest feature on "Your House."