LEGO CEO Niels Christiansen has unveiled the company's ambitious plans to delve deeper into the digital realm by venturing into video game development. This strategic move involves crafting games both independently and in collaboration with other developers, signaling a significant expansion of the LEGO brand into the gaming world.
"We are confident that, as long as we operate under the LEGO brand, we aim to create experiences for children of all ages across both digital and physical platforms. Developing games internally is something we are actively pursuing." - Niels Christiansen
This expansion into gaming does not mean LEGO will cease licensing its brand to third-party developers. For example, journalist Jason Schreier recently reported that TT Games, renowned for its LEGO-themed titles, is currently developing a new LEGO game, possibly linked to one of Warner Bros.' franchises.
Image: steamcommunity.com
LEGO's most notable gaming endeavor to date is its ongoing partnership with Epic Games. The introduction of a LEGO-themed mode in Fortnite last year was a resounding success, quickly becoming one of the game's most beloved features.
Over the past two decades, LEGO has been closely associated with the adventure game series developed by TT Games. Although new releases from the studio have been scarce recently, there are whispers of a new LEGO Harry Potter game in development, inspired by the commercial success of LEGO Star Wars: The Skywalker Saga.
Furthermore, LEGO's collaboration with 2K Games resulted in the release of LEGO 2K Drive, a racing game launched last year, which further demonstrates the brand's adaptability and versatility within the gaming industry.
