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LEGO se aventura en juegos con nuevos desarrollos internos

Authore: AuroraActualizar：Apr 16,2025

El CEO de LEGO, Niels Christiansen, ha presentado los ambiciosos planes de la compañía para profundizar en el ámbito digital aventurándose en el desarrollo de videojuegos. Este movimiento estratégico implica elaborar juegos de forma independiente y en colaboración con otros desarrolladores, lo que indica una expansión significativa de la marca LEGO en el mundo de los juegos.

"Estamos seguros de que, mientras operemos bajo la marca LEGO, nuestro objetivo es crear experiencias para niños de todas las edades en las plataformas digitales y físicas. El desarrollo de juegos internamente es algo que estamos persiguiendo activamente". - Niels Christiansen

Esta expansión en los juegos no significa que LEGO dejará de licenciar su marca a desarrolladores de terceros. Por ejemplo, el periodista Jason Schreier informó recientemente que TT Games, conocido por sus títulos con temas de Lego, actualmente está desarrollando un nuevo juego de LEGO, posiblemente vinculado a uno de Warner Bros. ' franquicias.

LEGO ingresa al mundo de los juegos con proyectos internos Imagen: SteamCommunity.com

El esfuerzo de juegos más notable de LEGO hasta la fecha es su asociación continua con Epic Games. La introducción de un modo temático LEGO en Fortnite el año pasado fue un éxito rotundo, convirtiéndose rápidamente en una de las características más queridas del juego.

En las últimas dos décadas, LEGO ha estado estrechamente asociado con la serie de juegos de aventura desarrollada por TT Games. Aunque los nuevos lanzamientos del estudio han sido escasos recientemente, hay susurros de un nuevo juego de Lego Harry Potter en desarrollo, inspirado en el éxito comercial de LEGO Star Wars: The Skywalker Saga.

Además, la colaboración de LEGO con los juegos 2K resultó en el lanzamiento de LEGO 2K Drive, un juego de carreras lanzado el año pasado, que demuestra aún más la adaptabilidad y versatilidad de la marca dentro de la industria del juego.

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