Analyst Matthew Ball's controversial suggestion that a $100 price point for AAA games could revitalize the industry sparked a debate. A recent survey gauged player willingness to pay this price for a standard edition of Grand Theft Auto 6. Surprisingly, over one-third of nearly 7,000 respondents indicated they would pay $100 for the base game, despite the industry trend towards more expensive, expanded editions.
Ball's assertion that publishers adopting a $100 price tag would be beneficial to the industry previously gained significant online traction, with Rockstar and Take-Two potentially leading the charge.
Rockstar's announced 2025 update for Grand Theft Auto V and Grand Theft Auto Online aims to bring the PC version in line with the PS5 and Xbox Series X|S versions. While details remain scarce, this update likely encompasses more than just visual enhancements.
The possibility of extending the GTA+ subscription service, currently exclusive to consoles, to PC players is also on the table. Furthermore, PC players may soon gain access to features currently absent from their version, such as Hao's special vehicle modifications that allow for extreme speed boosts. The arrival of this enhanced turbo-tuning on PC is highly anticipated.
