In a significant move for the mobile gaming industry, Flexion has once again teamed up with EA to expand the latter's mobile game catalog to alternative app stores. This partnership means greater accessibility for gamers who don't rely on Google Play or the iOS App Store, marking a major shift in how large publishers view opportunities outside the traditional Apple and Google ecosystems.
The buzz around alternative app stores has been palpable, especially since Apple opened its gates to them in regions like the EU. Flexion, known for bringing games like Candy Crush Solitaire to these platforms, is now extending this reach with EA's mobile back-catalogue. This development is a game-changer, quite literally, for those of us looking for more options in mobile gaming.
You might wonder, "What does this mean for me?" Well, up until now, the dominant players in mobile game distribution have been the iOS App Store and Google Play. However, recent legal battles have prompted Apple and Google to relax some of their stringent policies, paving the way for alternative app stores to flourish. The benefit for you, the gamer, is that these new platforms are rolling out enticing incentives to draw in users.
Take the Epic Games Store, for example, with its renowned free game program. While we may not see similar giveaways from the platforms Flexion is targeting, expect more flexible policies that Apple and Google have traditionally shunned.
Looking ahead, what does this signify? EA, a titan in the gaming world known for acquiring smaller studios, is now steering towards alternative app stores. When a company of EA's stature shifts direction, it's a clear indicator that the industry is moving towards greater openness and competition. While we don't yet know which specific EA games will grace these new platforms, titles like Diablo Immortal and other Candy Crush games come to mind.
