Demi Lovato headlines PlanetPlay's Make Green Tuesday Moves initiative, bringing environmental awareness to mobile gaming. The singer and actress will appear in several popular mobile games, including Subway Surfers and Peridot.
PlanetPlay, known for its collaborations with celebrities like David Hasselhoff and J Balvin to support environmental causes, continues its commitment with this latest campaign.
Lovato's involvement extends beyond simple advertising; she'll feature in a range of titles such as Subway Surfers, Peridot, Avakin Life, and Top Drives. Players can acquire Lovato-themed avatars, with proceeds benefiting environmental projects.
PlanetPlay's well-planned approach contrasts with typical celebrity-driven campaigns, which often lack lasting impact. The broad reach of Make Green Tuesday Moves (MGTM) and the numerous participating games suggest a significant potential for positive environmental change.
This collaboration offers a triple win: supporting environmental causes, engaging Lovato's fanbase, and boosting the popularity of participating mobile games. For a comprehensive list of top mobile games in 2024, explore our recommended titles.
