Coperni's Fall/Winter 2025 show was a groundbreaking spectacle, held at the adidas arena in Paris—a venue renowned for its esports events. The show ingeniously blurred the lines between fashion and gaming culture, offering a mix of nostalgia and futuristic flair. In a surprising twist, instead of the typical front-row filled with influencers, celebrities, and media, Coperni seated 200 gamers on ergonomic gaming chairs, actively playing Fortnite and other games throughout the event.
This innovative approach transformed the runway into a scene reminiscent of the '90s LAN parties, complete with technical elements that paid tribute to gaming's golden age. The integration of fashion and gaming extended beyond the setting; it was woven into the very fabric of the collection, showcasing a new perspective on the synergy between technology and style.
The FW25 collection was brimming with both subtle and bold nods to gaming culture. Standout pieces included dresses made from puffy technical fabrics, inspired by sleeping bags used during all-night LAN parties. Small storage bags attached to tights and sequined dresses mirrored the utility holsters of Lara Croft from Tomb Raider. The brand's newly unveiled Tamagotchi bags also made their runway debut, playfully referencing handheld gaming nostalgia.
Gaming-inspired films also significantly influenced the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo were incorporated, and the high slit from Alice's dress in Resident Evil (2002) was creatively reimagined in the opening look. These cinematic references added a rich layer to the collection, effectively bridging the gap between digital realms and real-life fashion.
Coperni has consistently explored the intersection of technology and fashion, and this season's womenswear collection is no exception. By focusing on gaming—a traditionally male-dominated sphere—the brand challenges stereotypes and promotes inclusivity in the fashion world.
Image: instagram.com
Beyond the garments, the show was a masterclass in creating viral moments. Shortly after the presentation, videos of the gamer-filled runway flooded social media, reinforcing Coperni's reputation for delivering unforgettable spectacles.
This isn't the first time Coperni has made headlines during fashion week. Last season, they concluded Paris Fashion Week with a fairytale-themed showcase at Disneyland Paris. In previous years, they've captivated audiences with innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of what a fashion show can be, proving that Coperni is not just a label, but a cultural phenomenon.
image: instagram.com
With its FW25 collection, Coperni once again demonstrates its prowess in captivating both online and offline audiences. At a time when the future of traditional runway shows seems uncertain, the brand continues to reinvent the format, blending creativity, technology, and storytelling into an experience that resonates far beyond the fashion industry.
As social media buzzes with reactions to the gamer-infused runway, one thing is clear: Coperni has done it again, solidifying its place as a trailblazer in modern fashion.
