Optimal Times to Purchase LEGO Sets Unveiled

Not long ago, under a decade back, adult LEGO enthusiasts formed a small, dedicated community. LEGO addressed these AFOLs (Adult Fans of LEGO) with sporadic Creator Expert releases like modular structures, which remained rarities rather than standards.

Yet in recent years, LEGO has transformed its image remarkably. Now, those interlocking bricks extend beyond children's playthings—they've become a popular pursuit for teenagers and grown-ups alike. LEGO continues producing classic modular designs, but it also crafts detailed replicas of film artifacts, functional carnival attractions, high-end vehicle models, and beyond. These creations focus on assembly for showcase, meant for admiration from afar.

While this growth in LEGO offerings brings excitement, the added complexity raises costs due to more pieces and licensing for branded themes like Disney, Marvel, Star Wars, Nintendo, and Minecraft. Though list prices might deter casual buyers, dedicated fans keep collecting, often choosing wisely to stretch their budgets.

LEGO maintains premium pricing, opting to discontinue products instead of slashing values. Still, certain periods throughout the year offer smart opportunities to save, letting you get more enjoyment per dollar.

Double Rewards Points

In August 2023, the LEGO VIP initiative evolved into LEGO Insiders. Joining costs nothing via the official LEGO website, functioning as a rewards system. Sign up right here. Members gain early access to exclusive online sets, among other perks. However, the key attraction lies in accumulating Insider points from purchases on the LEGO site or in physical stores.

In the US, each dollar spent yields 6.5 points. Redeem them later, with 130 points equaling $1 off.

For instance, dropping $300 on a elaborate LEGO model nets $15 in future savings—about 5% back. The bigger wins happen during special events offering double Insider points on chosen items, turning that $300 into $30 credit.

Such offers often get teased ahead of time, so follow LEGO's social channels for updates.

Priciest LEGO Models

Peak Discount Seasons

Black Friday and Cyber Monday

LEGO joins the year's largest retail frenzy every time. From the preceding Friday through Cyber Monday, select high-end models like the Batcave Shadow Box and Pac-Man machine grant triple points. Better yet, options such as Hogwarts Chamber of Secrets and BMW M 1000 RR deliver quadruple points.

Details on Black Friday 2025 remain unavailable from LEGO. Meanwhile, explore our summary of top LEGO bargains or revisit LEGO’s Black Friday section.

Amazon Prime Day

Naturally, Amazon Prime Day ranks among the top discount events across categories, including LEGO kits. If timing aligns, watch for savings during the mid-July two-day event annually. Prime subscribers can grab reduced LEGO prices then. Last year's highlights featured major licensed builds from Marvel LEGO and Star Wars LEGO collections.

Beyond July, Amazon runs an October Prime Day each year, frequently with solid LEGO reductions.

Prime Day LEGO Savings

Holiday Weekends

Besides major events like Black Friday, extended weekends surprisingly yield good LEGO markdowns at external sellers and occasionally the LEGO shop. These align with national holidays, making Presidents' Day, Labor Day, or Memorial Day viable moments for deals on diverse models.

External Retailers

Beyond official LEGO outlets, third-party stores carry extensive selections. Amazon, Target, Walmart, Barnes and Noble, and Best Buy all offer numerous kits. Monitor them soon, particularly during their Black Friday and Cyber Monday promotions.

Note: Except for Target, these retailers don't provide Insider points on LEGO buys (though they might feature separate loyalty programs). Target does allow points, but at a reduced rate (1:1) compared to the official LEGO Store (1:6.5).

Bonus Items with Buys

Gifts With Purchase (GWPs) provide free extras when spending set amounts. Hit $170 for a Winter Market Stall. Reach $250 for Majisto’s Magical Workshop. These exclusives tie to Insiders Weekend, with a separate in-store GWP: spend $40 onsite for a Holiday Winter Train.

There are fresh GWPs monthly, occasionally biweekly. If unhurried, review the latest GWP before deciding to purchase.

May The 4th Shine Bright!

This year's event has passed, but Star Wars Day (May 4) reliably brings stellar LEGO opportunities. It commonly launches annual Collector Series models, and recent buys on specific kits earned quintuple Insider points.

The essential advice: stay alert. Plenty of costly models exist, but savings await—you need to strike at the perfect moments. With planning, enjoy your favorite pastime minus the expense worries of grown-up interests.