A recent GEM Partners survey reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.
This reach score is a proprietary metric calculating daily brand interactions via apps, games, music, videos, and manga. The survey sampled 100,000 Japanese individuals aged 15-69 monthly.
Pokémon's dominance stems largely from its App Games category performance (50,546 points, 80% of the total score), fueled by the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Significant contributions also came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games further boosted reach.
The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.
The Pokémon franchise encompasses a diverse range of media, including video games, animation, films, card games, and more. Managed collaboratively by Nintendo, Game Freak, and Creatures – forming The Pokémon Company in 1998 – the franchise benefits from unified brand management.
