Maximize your laptop budget by purchasing at the optimal time. While new models constantly emerge, several periods offer significantly better deals, even on the latest technology in 2025. With President's Day sales approaching, let's explore the best times to buy a laptop throughout the year.
Best Laptop Buying Times in 2025:
Major Sales Events: Black Friday, Cyber Monday, Prime Day Back-to-School Season: August/September New Hardware Releases: Typically early year or around October
Black Friday/Cyber Monday:
These sales are prime laptop-buying opportunities. New laptop hardware often launches early in the year or around October, leading to substantial discounts on previous-generation models. Retailers aggressively clear inventory to make room for new stock. Savings of 20-30% are common. Even Apple products, typically resistant to discounting, can see significant price reductions.
Black Friday falls on November 28th, 2025, but deals often begin in late October. Expect deals to emerge shortly after Amazon's October Prime Day event.
Amazon Prime Day:
While not always offering the most spectacular laptop deals, Prime Day still presents opportunities for budget-friendly options, particularly Chromebooks. Expect Prime Day 2025 around mid-July.
October Prime Day:
Amazon's secondary October Prime Day event mirrors the summer sale, with fewer laptop deals than Black Friday but still worthwhile for budget-conscious shoppers.
Other Sales Events:
Beyond Black Friday and Prime Day, holidays like President's Day, Memorial Day, Labor Day, and the Fourth of July often feature tech discounts.
For the Latest Models:
If prioritizing the newest technology over price, monitor Nvidia, Intel, and AMD announcements for new laptop hardware. CES 2025 showcased new laptops with AI assistants and Mini-LED displays. The release of new hardware often triggers price drops on previous generations.
Ultrabook upgrades, particularly Intel's U-series processors, are less predictable, requiring closer attention to tech news.
Last-Generation Value:
New hardware releases immediately impact the pricing of previous-generation models. While purchasing a slightly older model might seem less appealing, generational improvements are often incremental. The performance difference between, say, a 13th and 14th-generation Intel processor, is often negligible for everyday tasks.
Buying a last-generation model at a discount is a smart strategy, applicable to MacBooks as well.
Currently Affordable Laptops:
If immediate purchase is preferred, consider these budget-friendly options:
Dell XPS 13: A strong MacBook alternative. $999.00 (See Dell)
ASUS TUF Dash 15: A budget-friendly gaming laptop under $2000. $1,149.99 (See Amazon)
Microsoft Surface Pro 9: A top detachable laptop. $1,399.99 (See Best Buy)
Apple MacBook Air M2 (2022): Excellent for everyday use. $1,665.00 (See Amazon)
