NetEase's upcoming third-person shooter, Once Human, boasts over 15 million global pre-registrations, a significant achievement highlighted by its Steam Next Fest success. However, a closer look reveals a disparity between PC and mobile platforms. While pre-registrations are impressive, only 300,000 are Steam wishlists. This contrasts with NetEase's mobile-centric history and the game's PC-first release strategy.
Despite this, Once Human remains highly popular on Steam, attracting the most demo players during Steam Next Fest. This highlights the stark difference in reach and discoverability between PC and mobile gaming markets. Even a major developer like NetEase faces challenges achieving comparable visibility on PC.
