Haegin, the developers behind the popular social gaming platform Play Together, have made an exciting move by bringing their game to Steam. Now, players can enjoy Play Together not only on mobile but also on desktop, with the added benefit of cross-play between the two platforms. This development raises the question: why now? Let's dive into some potential reasons.
For those unfamiliar, Play Together allows you to create your own avatar and explore the vibrant world of Kaia Island. You can interact with other players, participate in minigames, and even personalize your player home. While the game has been available on mobile for some time, the decision to release it on PC might be an effort to expand its reach.
One likely motive behind this move is to attract a broader player base. Play Together shares similarities with many social gaming experiences found on platforms like Roblox. However, until now, it has primarily catered to a mobile audience, leaving the desktop market untapped. By launching on Steam, Haegin aims to capture this new segment of gamers.
With over 200 million downloads, Play Together has proven its popularity, often highlighted by its frequent in-game events and updates. Haegin's introduction of account-linking rewards and celebratory events on Steam suggests a keen interest in expanding its audience, though it's unlikely to replicate its mobile success to the same degree.
Yet, the goal might not solely be about numbers. A key advantage of porting mobile games to desktop, especially with cross-play, is to retain players who enjoy gaming across different devices. This strategy could encourage longer engagement with the game. Whether this will lead to sustained player interest remains to be seen.
While you're taking a break from exploring Kaia Island, don't forget to check out our regular feature, Ahead of the Game, for the latest insights on upcoming game launches.
