If the phrase "the Epic Games Store will come preinstalled on Android Telefónica devices" doesn't catch your attention, it's time to take a closer look. This significant development marks a pivotal move for Epic Games as they expand their mobile catalog, and here's why it matters.
Telefónica, known as O2 in the UK and operating under various brands globally, is a telecommunications giant present in numerous countries. Through a new long-term partnership with Epic Games, the developers of Fortnite, Telefónica's customers will find the Epic Games Store preinstalled on their Android devices. This includes users of O2 in the UK, Movistar, and Vivo in other regions.
Essentially, the Epic Games Store will now be a default marketplace alongside Google Play for customers purchasing phones through Telefónica. Given Epic's aggressive strategy to outpace competitors, this move could signify a crucial shift in the mobile gaming landscape.
Effortless AccessOne of the biggest hurdles for third-party app stores is convenience. Many casual users are unaware of or indifferent to alternatives beyond their device's default options. By securing this deal, Epic positions itself as a primary choice for users in Spain, the UK, Germany, Latin America, and beyond, making it a significant step forward.
This partnership is just the beginning. Previously, Epic and Telefónica collaborated on a digital experience that brought the O2 Arena into Fortnite in 2021. For Epic, who have faced challenges during their legal battles with Apple and Google, this move represents a strategic sidestep. It's a promising development that could yield substantial benefits for users in the near future.
