Dungeon Fighter Mobile's explosive success has made Tencent's decision to challenge app stores even bolder. The game contributed over 12% to Tencent's total mobile gaming revenue in its first month alone, a staggering figure considering Tencent's position as the world's largest gaming company by revenue. This significant financial contribution underscores the immense risk Tencent is taking by removing the game from app stores, even while directing users to its own platform.
Subscribe to Pocket Gamer on The game's strong initial performance is unsurprising, given the established popularity of the Dungeon Fighter franchise and the typical high profitability of a game's launch period. However, Tencent's choice to leverage this highly successful title to challenge app stores is a high-stakes gamble. By bypassing app stores, Tencent is wagering a substantial amount of revenue on the success of its direct download strategy.
The Bigger Picture
Tencent's bold move highlights the significant risk involved. While directing players to a direct download may seem like a viable alternative, it also represents a substantial financial risk. The success of this strategy remains uncertain.
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