King's Candy Crush Solitaire: A Multi-Platform Launch and a Shift Towards Alternative App Stores
King is taking a significant step with the upcoming release of Candy Crush Solitaire, its first simultaneous launch across multiple platforms. This strategic move signifies a growing interest in alternative app stores beyond the traditional Google Play and iOS App Store dominance.
Partnering with Flexion Mobile, King will debut Candy Crush Solitaire on five alternative app stores, including the Samsung Galaxy Store and Huawei AppGallery. This marks a departure from their usual release strategy, highlighting the potential these alternative platforms offer for reaching a broader audience.
The Significance of Simultaneous Release
King's immense popularity and financial success with its match-three puzzle games often overshadows its strategic decisions. The simultaneous launch of Candy Crush Solitaire across various app stores suggests a deliberate shift in approach. By releasing on alternative stores concurrently, King acknowledges their growing importance as viable avenues for player acquisition. This move could influence other major gaming companies to reconsider their reliance on traditional app stores.
The inclusion of Huawei's AppGallery is particularly noteworthy. To learn more about the platform and its top performers, exploring the 2024 AppGallery awards would provide valuable insights. This simultaneous release signals a potential turning point, demonstrating that major players in the gaming industry are increasingly recognizing the potential of alternative app stores to expand their reach and tap into new markets.
