World of Tanks Blitz pulls off a massive marketing feat: a cross-country tank tour!
Wargaming is making waves with a unique promotional stunt – a decommissioned, graffiti-covered tank traversing the United States. This eye-catching vehicle, timed to coincide with The Game Awards in Los Angeles, promotes the recent collaboration with Deadmau5.
Rest assured, this street-legal tank poses no threat. Its vibrant graffiti, however, is hard to miss for those lucky enough to spot it on its journey.
The Deadmau5 and World of Tanks Blitz collaboration is now live, offering players the chance to acquire the exclusive Mau5tank, complete with lights, speakers, and music. Themed quests, camos, and cosmetics are also available.
The playful nature of this marketing campaign is undeniably humorous. While some hardcore military simulation enthusiasts might scoff, the stunt is ultimately harmless fun. Wargaming isn't the first to use such unconventional methods (breweries, for example, have done similar things), but the sight of a decorated tank rolling through the neighborhood adds a touch of levity to a cold winter.
If this inspires you to try World of Tanks Blitz, consider checking out our list of current promo codes for a head start.