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Nintendo a refusé de faire de la publicité sur une chaîne de télévision japonaise à cause d'un scandale sexuel

Authore: ZacharyMise à jour：Feb 22,2025

Nintendo a refusé de faire de la publicité sur une chaîne de télévision japonaise à cause d'un scandale sexuel

Fuji Television Network, un grand diffuseur japonais, a cessé de diffuser des publicités Nintendo à la suite d'un scandale d'inconduite sexuelle impliquant Masahiro Nakai, une personnalité de télévision éminente et ancien membre du groupe de garçons populaire SMAP.

La controverse s'est enflammée en décembre 2024 lorsque Josei Seven Magazine a publié un article détaillant un dîner organisé par un cadre de télévision Fuji senior. Weekly Bunshun a rapporté que seul Nakai et une femme étaient présents à ce rassemblement, conduisant à des allégations d'agression sexuelle contre Nakai. Les rapports indiquent que l'affaire a été résolue par un règlement à l'amiable s'élevant à 90 millions de yens (environ 578 000 $).

Fuji TV a lancé une enquête indépendante sur l'incident, suscité par des préoccupations concernant une politique potentielle de l'entreprise d'utiliser des employés pour divertir les invités de haut niveau.

La décision de Nintendo de retirer sa publicité rejoint une liste croissante de plus de 50 entreprises, dont Toyota et Kao Corporation, qui ont précédemment retiré leur soutien à Fuji TV. Le réseau remplira désormais les créneaux publicitaires d'annonces de services publics fournies par le Publising Council Japan (AC Japan).

Cette décision de Nintendo a recueilli une approbation généralisée du public japonais. De nombreux utilisateurs sur la plate-forme X ont exprimé leur soutien, exprimant l'espoir que les entreprises continueront de hiérarchiser la conduite éthique.

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