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Un clon Tiktok se está disparando en popularidad

Authore: MichaelActualizar：Mar 15,2025

Un clon Tiktok se está disparando en popularidad

Resumen

  • Con Tiktok enfrentando una posible prohibición de los Estados Unidos, la aplicación de redes sociales chinas está experimentando un aumento en la popularidad como un reemplazo potencial.
  • La combinación de elementos de Instagram, Pinterest y Tiktok, Rednote cuenta con una valoración de $ 17 mil millones, respaldada por los gigantes tecnológicos Alibaba y Tencent.
  • Los ex creadores y usuarios de Tiktok están migrando a Rednote, impulsándola a la cima de las listas de aplicaciones de la App Store de EE. UU.

Una nueva aplicación de redes sociales, Rednote, está ganando popularidad rápidamente a medida que los usuarios y creadores de EE. UU. Buscan alternativas a Tiktok, que enfrenta un posible cierre. Después de las batallas legales durante 2024, incluido un proyecto de ley de prohibición de la casa en marzo y una demanda del Departamento de Justicia en octubre, el futuro de Tiktok en los Estados Unidos está en equilibrio. A menos que la Corte Suprema interviene, la aplicación se eliminará de las tiendas de aplicaciones el 19 de enero de 2025, y la propia compañía sugiere que está preparada para un cierre de los EE. UU.

Esta prohibición inminente ha estimulado una búsqueda de alternativas, con Rednote (conocida como Xiaohongshu o XHS en China) emergiendo como un contendiente principal. Descrito como una mezcla de Instagram, Pinterest y Tiktok, Rednote, fundada en 2013, inicialmente centrada en las revisiones de productos antes de evolucionar a una plataforma para influyentes de belleza y salud, particularmente populares entre las mujeres (más del 70% de su base de usuarios). Valorado en $ 17 mil millones (julio de 2024), disfruta del respaldo de Tencent y Alibaba.

La aplicación de redes sociales chinas Rednote puede ser la primera en la fila para el trono de Tiktok

El diseño de Rednote, que incorpora elementos similares a Tiktok y Pinterest, lo ha impulsado a la parte superior de las listas de aplicaciones de EE. UU., Supulando aplicaciones como Lemon8, ChatGPT e hilos. A partir del 13 de enero, es la aplicación más descargada en los Estados Unidos, atrayendo una ola de creadores de Tiktok. Los videos que documentan el ascenso de Rednote ya son virales en plataformas como Tiktok, Twitter e Instagram. Curiosamente, los usuarios chinos de rednote están dando la bienvenida a esta afluencia de usuarios estadounidenses.

La ironía de la posible desaparición de Tiktok debido a su propiedad china, solo para ser reemplazada por otra aplicación china, no se pierde en muchos. La popularidad sostenida de Rednote queda por ver en los próximos días, después de lo cual el destino estadounidense de Tiktok se volverá más claro. Una eliminación completa de Tiktok en EE. UU. Podría conducir a un aumento aún mayor en la base de usuarios de Rednote.

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